Royal Enfield asked us to mark 125 years not with a film, but with a moment. Something Londoners would stop, photograph, and share. We built the brief outwards from there.
The centrepiece is an anamorphic OOH sculpture that reads as a physical motorcycle from a single viewpoint, then dissolves into pure light from any other angle. Rendered to the millimetre for the host screen's geometry, the spot ran across landmark sites in central London with a synchronised social roll-out and press capture.
Built end-to-end at FML: concept, design, 3D, real-time animation, screen calibration, and on-the-ground capture. Delivered in six weeks.